Voltswheel. A lesson from the future with VW GTE Hybrid.

To launch the new GTE Plug-in Hybrid on the local market, we've designed Voltswheel - an experiential project communicating the main USP: if the engine (dog) is running, the battery is charging. The project went viral with worldwide coverage.

• • Nominated at The Drum, Out of home awards 2017
• • Nominated at FARA awards 2017, category Ambient

VW Polo. Never compromise on quality.

How to stand out among other commercials in the block? With a brilliant TVC adaptation strategy, in which I took part as a copywriter.

• • Nominated at The Drum, Out of home awards 2017
• • Nominated at FARA awards 2017, category Ambient

Passat GTE Plug-in Hybrid. One of a kind.

I wrote this TVC scenario and the voice over for the release campaign of Passat GTE Plug-In Hybrid in Bulgaria. Together with the Art Director, Martina Solakova, who made the animations, we took this project to the finish line.

VW Polo. Urban alien.

Seasonal print campaign for Volkswagen Polo. As a copywriter, I came up with the concept, visual and copy.

VW Touareg. Under incredible conditions.

To communicate Volkswagen's one-of-a-kind promotion, I ideated this concept with visual and copy. "Some things happen rarely. But when they do, they're unforgettable", reads the body copy of this print campaign.

Head-to-toe equipment with the new up!

Volkswagen up! has a specific target group - young working people, who maintain a modern and trendy lifestyle. Together with the Art Director, we created this outdoor campaign to promote it as the new trend and show how affordable an up! can be.

Caddy&Crafter. More than it meets the eye.

Outdoor and digital promo campaign for Volkswagen Commercial Vehicles. I was responsible for the creative concept and the copy for the print and digital materials.