Société Générale

During my time as a copywriter at HAVAS Sofia I had the pleasure to work in a team with one truly talented graphic designer and illustrator. Karina and I worked closely together to help the former Société Générale Expressbank, one of the biggest banks in Bulgaria, leave its corporate side a bit and show its artistic one. I'm forever grateful to know what it's like to have a partner who understands and enhances your ideas. Experiencing collaboration and the sense of shared goal is amongst the most inspiring and important professional lessons one can ever have. Below you can see two of our many mutual projects that are the most significant to us:

Better Christmas

We started many projects from scratch and managed to finish them in tight deadlines. One of such was the bank's internal Christmas campaign. We developed a creative concept which communicated the bank's professional virtues and service qualities, turning them into human-friendly messages and eye-catching illustrations.

Prototype

In the early 2017 Société Générale Expressbank began an in-house startup project of art and innovation. A new platform supporting young Bulgarian contemporary art was on the rise. We were super excited with the task to create its name, slogan and logo.

State of motion, launch exhibition

To launch the platform, together with Société Générale Expressbank and their partner Studio Komplekt, we focused on a temporary exhibition in a non-standard for this type of content location. It took place in one of the bank's offices, right in the heart of Sofia city.

Want to know more?

Contact me