adidas
I've joined adidas as its 4th UX writer, back in 2019. Since then I've been taking part in the UX process from discovery and research, prototyping and testing to translations and localisations. I've been collaborating with design, product, and language specialists on a daily basis, and managing the UX translation process. I had the opportunity to work on many topics, some of which include:
Acquisition & membership (June 2022 - present):
- • Log-in & sign-up forms
- • Onboarding and enrichment
- • Membership engagement
- • Legal consent & privacy
- • adiClub style guide
Upper funnel (Oct 2019 - June 2022):
- • DTC Exclusive products
- • Size & fit
- • Product details page
- • Premium guided shopping
- • Promo messaging
Portfolio available upon request.
Contact me