That's not just a skill; it's the result of putting in time and effort to collaborate with others long before the final product sees the light of day.

Unraveling the value with the POs, delving into the numbers with the CROs, seeking the truth with the researchers, or indulging in geeky talks with the devs—I've always seen myself as “someone who can talk to anyone”. And this makes me inherently consumer centric.

My journey began as a creative copywriter, crafting messages that resonated. After 5+ years in advertising, I felt the calling to shift my focus from influencing people to guiding them. That's when I made the leap into UX.

As a Content Designer, I advocate for a holistic approach that connects together business goals, consumer needs, and tech feasibility. My aim is to craft experiences that resonate with people, delivering seamless and delightful digital products.